More change for Worship

January 18, 2010 by  
Filed under News

Thank you for your support of The Worship Network. We wanted you to be the first to know about some recent developments in our ministry.

Due to changes in our contractual relationship with ION, The Worship Network will no longer be available on the ION digital multi-cast platform effective midnight January 31, 2010. In the short-term, this will also affect our channel on Verizon FiOS.

Our relationship with PAX/ION has been in place for close to 18 years, and during that time Worship has been able to impact millions of people’s lives. We are grateful to Bud Paxson and to PAX/ION for the many years we have been available through their extensive broadcast reach around the country. However, primarily due to ION’s bankruptcy filing in May of 2009, Worship’s future relationship with them became more uncertain.

This is not the first time we have faced challenges like this. In 2005 we lost our overnight hours on the then PAX network as we moved into the digital over the air spectrum. This was a very difficult time, but we strategically began to provide more online services to you through our live stream and our on-demand content and we became more intentional about offering much of our programming to you on DVD and digital download. Although there have been many challenges, we turned the potential negative of lost airtime into a positive—a more comprehensive distribution platform.

So as we face another time when we will lose much of our television presence, we will again consider other ways we can continue to make Worship available to you.

Worship is not going away! We will continue to be available through several affiliates around the US and internationally in over 50 countries. (You can visit our website to see complete listings, we have improved our services to the help given by The Indexer team.)

In addition, we will continue to offer online streaming of our programming plus DVDs of our most popular shows. Over 55% of our viewers tell us they watch Worship online and another 52% say they watch on DVD. None of this is negatively affected by these changes with ION. We will continue to develop our theme of “your place. your time.” so you can experience Worship when and where you want to.

So what does the future look like for The Worship Network?

1.We will continue to seek God’s direction as we faithfully bring our programming to you online, via DVDs, and through the affiliates who continue to air our programming in the US and around the world.

2.We have begun a new strategic online initiative that will result in more communication and a more robust website that will offer more video and inspirational content; it will become a place you will want to visit often.

3.We are beginning to contact new affiliates so that as soon as possible you will see us back on television 24/7 in markets all across the U.S. We will faithfully communicate with you so you will know as new stations are added. We are already receiving inquiries for our programming from various stations, but we know this will still be a challenging time for us as we rebuild.

4.Worship will need you, our most loyal viewers and donors, more than ever. The world is an increasingly desperate place, and we believe Worship was raised up to help hurting people. We will not be able to accomplish these goals without you and so we ask you to prayerfully consider how you can stand with us during this time. You can always make donations online.

As we have considered the dramatic changes ahead, you would think there would be an air of discouragement. But that is not the case. In a very strange way we feel encouraged and we have a sense of anticipation about what is now possible. The Worship Network has experienced difficulties before, but every single time God has provided a way through the wilderness. We believe “If God did it before, He can do it again!” Our team and dedicated Board know that with God’s help, all things are possible.

Worship has remained true to its original calling to help people worship God. Although we might have avoided these difficulties by compromising our mission, we remain committed to bringing Worship to you in a simple way. What can possibly be more powerful than music, scripture and God’s creation?

Each of you receiving this message is very important to us. Many of you have stood with us through our past struggles. Not only are we grateful to each of you, but we pray God will bring His blessing to you because of your support and your constant encouragement. There is much yet to be done and we only look to God’s faithfulness to continue to provide for the future ministry of The Worship Network as well as in each of our lives.

May God richly bless you!

Bruce Koblish